|The world and media are changing
at a bewildering pace. Society is evolving faster than it ever has
before. But where is our society heading? The photographic images of
advertising have long linked the senders and receivers of information
as a common international language transcending words. And with the
further internationalization of society and orientation towards the
visual, advertising images are expected to play a role of growing importance.
Advertising photographers see themselves in a forefront field. They
are excited to be playing an active part during the first decade of
the 21st century.
||The Japan Advertising Photographers'
Association (APA) was founded as an organization of professional advertising
photographers in 1958. Since then, the APA has been providing training
and education programs for advertising photography both at home and
abroad. In keeping with the trends in the field of advertising photography-a
rising concern about the photographic images used and a growing demand
for active participation in society-the APA was incorporated on December
4, 1989. Since then, the APA has been working to meet the demands of
the times by contributing to the development of society and culture.
The association now runs a variety of business programs, both to help
its members enhance their technical skills in photographic representation,
and to reinforce their role within society.